[postlink]
http://computerupdatetips.blogspot.com/2015/02/best-3-tips-for-accelerated-blog-growth.html[/postlink]
Discouraged with the amount of traffic your blog attracts? Maybe
you’re looking for ways to engage more readers, build more business and
build a loyal following?
Understanding a few effective strategies can help you attract the
readers you want and get them to share your content, grow your
readership and increase your overall visibility.
Here are the three super-effective blogging strategies for building your reputation online.
Find Blog Topics you Know have a Proven Record
The trick to
publishing content that people share, is to base the content on something that has already worked in the past.
You can take a lot of the guesswork out of publishing content by
researching what people have already enjoyed and improving on it.
Hereís a few ways you can do this:
Method #1: Examine a successful competitor
One of the best ways to work out what’s popular on a competitors website is to use
Moz’s Open Site Explorer.
Let’s say you are in the social media industry and you’re looking for
a topic for which you want to maximize the chance of success. You could
throw a competitors home page URL into
OSE, and view the top pages of their website.
- Step #1: Find competitor who ranks well in Google search:
- Step #2: Enter their home page URL into OSE
- Step #3: Click the ‘top pages’ link to the left of the page (pictured)
- Step #4: Scan the list of top pages on the website.
You will often find some of their most popular blog posts in among the
top few pages.
Top pages in OSE are based on the authority of the page, which
incorporates a number of signals including links from other websites and
social signals.
In about 40 seconds of searching, I managed to find:
7 Mobile Marketing Stats that Will Blow Your Mind, which has a heap of social shares, tweets and Facebook ‘likes’ to go with it… It’s popular!
You now have a topic which you know people are interested in. Can you
make it better? Add additional information or images? Rinse and repeat
for other competitors and you’ve got a solid strategy for creating
content you know people love.
Method #2: Work out whatís HOT using Buzzsumo
Buzzsumo is a tool
which scans the web for content which has the highest number of social
shares, based on keywords you type in to the search.
- Step #1: Search for your topic
- Step #2: Scan the results and find popular topics
Enter more keywords in the search and find a gold mine of topics
which have a proven record of success. All you need to do now is make it
better, and get it in front of people. Theyíll share it!
Pro Tip: Find out who currently links to your
competitors content and show them your more advanced and improved
version. Chances are, they’ll either share or link to your content.
Blog Post Titles Matter HUGELY
A great headline can help your content stand out among the
information overload. It tells your readers why they need to read your
article and why it should be read now, rather than put in the
ever-growing stack.
A compelling headline convinces a potential reader that your content
is valuable and that theyíll get something out of the effort they put
in.
Use effective verbs, and adjectives amplify the effect of your blog post title. You can test some of the
common headline structures to see what works best with your audience.
Include keywords in your blog post title to help with your search engine rankings.
Unsure about which keywords? This guide might help.
Adding keywords to your headline is not just good for helping your
website show up in Google, but it is also a proven method of increasing
the click through rate (CTR) of your search engine snippet.
According to this, if I searched for “social marketing tips” in
Google, I would be more likely to click this result (highlighted), than
those below it because it’s a closer match to what I initially searched.
Aside from that, it has the most intriguing headline also.
Pro Tip: Make sure to include your popular keywords
in your headline, to ensure your blog post has a better chance of
ranking for related searches.
Deliver Great Content that Engage the Reader
In the past, obtaining visibility in search engines for your website was achievable with a few simple “SEO techniques”.
However, times have changed.
Google is more advanced and the number of shortcuts have
significantly decreased. Search engines are getting better at analysing
actual social signals, including shares, re-tweets, and links to your
content.
Search engines use this information to determine where your content fits on the continuum of popularity and quality.
“Create something worth sharing and people will share it”.
In order to get this “social currency”, you need to provide something
that readers actually want to read and share with people they know.
Blog posts that provide answers, advice, and inspiration to readers
consistently generate traffic and can become cornerstones of a
successful blog. And when you solicit your readersí, create discussion
and get opinions you get them involved with creating and improving your
content.
Specifically, consider these types of posts to engage and increase readership:
Craft Useful Answers to Specific Questions
Readers appreciate posts that provide real answers.
Present a solution or range of solutions that have gotten results,
and then ask readers for their feedback. Any responses you get back will
strengthen your post and help drive traffic. You may get positive and
negative responses to your original answer and hopefully some additional
creative solutions that readers can try.
Pro Tip: Reverse engineering common questions is a great strategy in itself for
finding new blog topics.
Objective Advice / Shared Results
If youíve had success solving a problem, starting a new venture, or meeting a particular goal, share it.
Offer advice based on where you ran into problems or made mistakes.
The goal is to provide inspiration to your readers and to make their
path easier.
This type of content can add to your credibility as a blogger in
addition to driving traffic. It puts you in the position of being the
expert and gains the trust of your readers, especially if they are able
to replicate your success based on the template you provide.
What strategies do you use to resonate with your readers and drive blog traffic?
